Loftstudio (Brand Identity, Web Design)

Loftstudio is a premier rental studio designed for professional photo shoots, film and video productions, music videos, workshops, and castings. Located in the heart of Vienna’s creative scene, this 250m² loft studio is housed in a former timber-framed building. It features state-of-the-art technology, a wide range of equipment, and diverse backdrops, making it the perfect space for any kind of creative projects.

For Loftstudio, a cohesive design suite was developed, including a logo, business cards, signage, floor plan graphics, booking tool icons, information leaflet, social media posts, and a website. The design features clean typography and a minimalist approach, using monochrome grays to complement the renovated timber-framed building and integrating concrete textures to reflect its modern yet historic character.